Well, because freelance copywriters, like most people, need to pay their bills too.
But that's not why should hire one. The reasons why you should hire a freelance copywriter are actually quite simple - and compelling. Here are just a few:
Save precious time by hiring a freelance copywriter. It's a basic concept , right? You hire a copywriter to pen your press release, article, website copy, or brochure ... and you save yourself countless hours of sweating over your PC and working through lunch. Chances are, you have enough on your plate to fill a 40-hour workweek, and then some. When you hire a freelance copywriter to do the job, it not only frees up your schedule, but your project will likely get done a heckuva lot faster.
A freelance copywriter is objective. You know your business like the back of your hand. You live it ... breathe it ... experience it each and every day; in fact, your business is a large part of who you are. This is not always a good thing when it comes to writing copy. Many well-intentioned business people are too "close" to their services or products to look at them from any sort of perspective. This lack of objectivity makes it difficult to clearly see their company's strengths, unique qualities, and even weaknesses. On the other hand, a freelance copywriter has the ability to assess a business through fresh, impartial eyes. They will help you look at your business in a brand-new way, and shape a bold marketing message that delivers maximum results.
A freelance copywriter knows how to sell. Let's face it - not all businesspeople are salespeople. Selling to an audience is something of an art form, one that's been perfected over time. A skilled freelance copywriter uses words as building blocks to craft a powerful, persuasive message to the reader. Writing good copy isn't as simple as spilling a bunch of fancy-sounding words on a a page. It's about orchestrating an exquisite lingual composition that snags at the emotions of the reader and refuses to let go. An experienced freelance copywriter knows how to get through to your target audience and motivate them to take action. And action, of course, means sales.
In today's world, your marketing message must be heard above the thousands bombarding consumers each day. Having a professional freelance copywriter in your arsenal is not a luxury; it's a necessity.
In search of a creative, flexible
freelance copywriter?
I can help you find the right words. I work quickly, skillfully, and my rates are reasonable. I'd love to hear from you about your project.
Susan Landry
Freelance Copywriter / Copy Editor / Proofreader
newenglandcopywriter@gmail.com
Click here for a Freelance Copywriting Quote
