When it comes to writing exciting, mouthwatering copy, there are no shortcuts. As your copywriter, I do the legwork needed to get to know your business, your products or services, and the customers you're trying to reach. This makes all the difference between fresh, compelling copy that distinguishes your brand - and the same stale mumbo-jumbo that most of your competitors are using in their marketing.
Hiring a Freelance Copywriter
Never worked with a professional copywriter before? Wondering if it’s the right choice for you? Here are some common client concerns along with my responses.
Why would you need a copywriter?
There are many reasons why a business may need a copywriter. Some of the most common reasons include:
Creating compelling and persuasive marketing materials, such as website copy, brochures, and advertisements, to attract and retain customers.
Writing clear and effective instructional materials, such as user manuals and instructional videos, to ensure that customers can use your products or services effectively.
Developing engaging and informative content for a blog, website, or social media platform to increase visibility, attract traffic, and build a loyal following.
Writing compelling and informative product descriptions, and other e-commerce content to increase sales.
Creating professional copy for fundraising campaigns, grants, or proposals to secure funding for your organization.
Copywriters are skilled at crafting written content that is designed to achieve specific goals, such as persuading, informing, or entertaining. They use their understanding of language, psychology, and marketing to create effective and persuasive messages that resonate with your target audience. What’s more, a professional freelance copywriter can help you to communicate your message in the most effective and accurate way possible, avoiding any kind of misunderstandings or misconceptions and making sure that your message is clear, concise and to the point.
Is hiring a copywriter worth it?
Yes! Hiring a freelance copywriter can be a valuable investment for any type of business or organization. Freelance marketing copywriters are seasoned experts in crafting persuasive, engaging, and informative written content that can help to increase website traffic, generate leads, and boost sales. They can also help to create a consistent brand voice and messaging across all marketing materials, which can build trust and credibility with customers.
However, the value of hiring a copywriter will depend on your specific needs and goals. It’s important to carefully consider whether it would be a worthwhile investment for your business. If you have a very limited budget and can write fairly well yourself, you may not need to hire a freelance copywriter. However, if you have higher-priority matters to focus on and you’re short on time—or if writing is just not your strong suit—it makes sense to outsource your copywriting and content development tasks.
Writing polished marketing materials, such as website copy, email campaigns, and social media posts, can take a significant amount of time, especially if you’re not experienced in this kind of writing. A professional freelance copywriter can take on these tasks, allowing you to focus on other areas of your business. Additionally, a skilled copywriter can help you create high-quality content more quickly, which is important if you need to maintain a steady stream of content to keep your audience engaged.
Lastly, as a copywriter is familiar with the best practices of writing, they can help you to avoid common mistakes—such as poor grammar, spelling errors, or a lack of coherence—that can take a lot of time to fix.
How much does it cost for a copywriter?
The cost for a copywriter can vary widely depending on factors such as their level of skills and experience, the type of project, and how much research effort is involved. On average, the hourly rate for a copywriter ranges from $50 to $150 per hour, with some charging as much as $300 or more per hour for high-level, specialized work. Some copywriters may also charge a flat fee for a project, which can range from a few hundred dollars to tens of thousands of dollars, depending on the scope of the work.
It may seem like there are no hard-and-fast rules for what a copywriter costs. That’s somewhat true. Pricing varies based on so many factors. Ultimately, the cost will depend on your specific needs and budget and the experience and skills of the copywriter.
And, when it comes to copywriting, the old adage is true: “You get what you pay for.” If you don’t have a real budget for a freelance copywriter or hire a professional just because their prices are low, chances are you won’t be happy with the result. On the flip side, if you’re willing to invest in fair compensation for a seasoned writing professional, your odds of receiving content that exceeds your exceptions are high!
Is it hard to find a good copywriter?
It can certainly be challenging to find a good copywriter, as there are many factors to consider when looking for someone to create effective and compelling content. I’ve had countless clients tell me they had worked with multiple copywriters before hiring me, none of whom satisfied their needs. And truth be told, there are plenty of people out there
If you’re looking to hire a freelance copywriter, ask for referrals from trusted colleagues or other professionals in your industry. Searching online for copywriters with a specific area of expertise or industry experience is another valid approach (don’t forget LinkedIn). Just be sure to review the portfolio and testimonials of potential copywriters to see their previous work and get an idea of their level of experience and skill. Take the time to chat with them a bit via phone or email to get a better feel for what it would be like to work with them.
Of course it’s important that a copywriter has exceptional writing skills and the ability to convey your message in an engaging way. But it’s just as essential they have the experience and communication skills to be able to understand your business and content needs and deliver the results you want.